Trident Animal Health

Logo Refresh

Trident Animal Health came to The 21st Agency for a logo refresh requesting a "less intense devil pitch fork and tail" along with wanting to add a cursive font into the logo.

Original Logo

Version 1

I redesigned the trident by curving its form and varying the length of the prongs to clearly differentiate it from a pitchfork. I also presented an option that reimagined the original tail element, transforming it into a wave to enhance the oceanic theme of the trident.

Final Outcome

The client chose to remove the tail/wave element entirely, opting for a simpler border. We selected a cursive font and finalized the complete lock-up of the logo.